Saturday, March 14, 2020
5 Key Cover Letter Strategies You Can Use NOW to Start Generating Interviews
5 Key Cover Letter Strategies You Can Use NOW to Start Generating Interviews5 Key Cover Letter Strategies You Can Use NOW to Start Generating InterviewsDo I really need to use a cover letter? Its a question I hear from clients every dayand an important one because a great one can be the determining factor in landing an interview. However, I want to start by clarifying that the traditional cover letter as you may know it is gone. Here are five key cover letter writing strategies you need to know nowbefore you sit down to pen your next cover letter.NIX THE WORN-OUT OPENING LINEGet rid of To Whom It May Concern or Dear Hiring Manager. Guess what? If technology has advanced enough that I can look someone up on the Internet and find their home address and telephone number, you can spend a couple of minutes finding out the name of the person in dienstgrad of hiring, interviewing, or making the decisions about the position that you want to pursue. Jump on LinkedIn, do your research, and fin d the persons name. Address your cover letter to that person.WHILE YOURE RESEARCHING, LOOK FOR FITWhile youre doing your research to determine who you need to address your cover letter to, you might as well start researching the companys culture, the department youd work for, the companys mission, and morato make sure its a good fit for you. Make the connection on your cover letter between what you do (your personal brand) and how that fits into the organization, culture, and the position you want.GIVE THEM THE SOLUTIONSo youve figured out who to send your e-note to and if its a fit. Dont stop there find out about a problem the company has or is trying to solve. What is its biggest need or pain point right now? Then tie their problem into how you are the solution. Thats right I said YOU are the solution. Use three short bullet points with provable results. As an executive resume writer, mine might sayMy Clients Enjoy Results Like behauptung With Their New ResumesMultiple interviews generated in 2 weeks or less75% immediate increase in resume response rates85% are employed in 2 months or lesscrushing the average job search time by 75%Im providing proof of how I solve my clients problemsand doing so with quantifiable statements.GIVE UP THE OLD ITS TIME FOR CHANGEThe cover letter as youre probably visualizing it in your head is gone. Long-winded, life-storytelling, boring cover letters are doing your job search NO FAVORS. Forget the fluff. Keep it short. Really short. In fact, you need to aim for 150 words or fewer. Employers are short on time and attentionand the chances are VERY high that theyre going to be reading those introductory words on their mobile devices. Write an e-note that will show up on their phone or i-pad screen without them having to scroll to read it all. It can be a challenge to write so lean, clean, and concise, but start writing and then go back and edit to cut non-essential information outand then repeat that exercise as many times as yo u need to until youve cut it down to 150 words.CLOSE WITH A COMPELLING CALL TO ACTIONWhen I write value proposition letters, e-notes, or cover letters (whichever moniker you prefer to use) for my clients, I end with a compelling call to action. Mine might sayReady for results like these? Lets chatOrWant to learn more? Visit my website http//www.greatresumesfast.comOrInterested? Lets talk Call me at 1.800.991.5187Customize your call to action in any way you want. Get them to take actionwhether that action is to call you, e-mail, view your LinkedIn profile, or visit your zugreifbar resume. Dont let them stop after reading your e-note you want them to be compelled to contact you.Having a hard time writing your resume or cover letter? Lets chat Visit my website at http//www.greatresumesfast.com, call my office at 1.800.991.5187 or connect with me on LinkedIn and lets discuss how I help busy job seekers create interview-winning resumes, cover letters, and LinkedIn profiles that cut their job search time by 75% or more and generate interviews in 2 weeks or less.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.